Beeler Properties, Inc., formerly Jetero Corporation, was formed in 1963 as a construction company. Prior to Jetero, the company was named Select Home Builders because most of the work during the early years was single-family housing. When Houston was planning and beginning to build its new airport (Intercontinental), it was originally to be named Jetero Airport. During this time, Select Home Builders was developing a subdivision in the new airport area and decided to change the company name to Jetero. Shortly after this, the evolution of the apartment industry, as it is known today, had its beginning. In Houston, some “large” (100 units) apartment properties were beginning to be built.
Jetero made its first move into the apartment industry when they built the Wakeforest Apartments. This property is located off of Richmond Avenue, one block west of Kirby. Once Jetero entered this new industry, the company’s management decided it was important to broaden its geographical base, with the first diversification into the Dallas/Ft. Worth market. Within a few years, and as far east as Orlando and Jacksonville. Furthermore, some stops in between included Atlanta, Nashville, Memphis, Little Rock, Oklahoma City, Tulsa, Austin, San Antonio, Corpus Christi, and Denver. In total, the Company has built 138 apartment communities, totaling over 30,000 units.
Although Jetero continued to build many projects all over the country, Houston remained its strongest and primary base of operation. Some of Jetero’s larger projects in the Houston area included Woodway Square, Westover Square, Villa del Rey, Brompton Court, Nottingham Forest, and Thousand Oaks. Jetero employees were proud to be associated with the most experienced building company based in Houston and one of the largest in the country. In the Professional Builder, which is the leading publication of the residential and commercial building industry, Jetero has been listed several times as one of the top 100 building giants in the nation.
Jetero also became involved in commercial building activities. These projects totaled over 1,000,000 square feet. They included several office buildings in the Town & Country and 610 Loop Corridor, and ironically, one for a competitor which is called the Lincoln Property office building in Tulsa, Oklahoma.
In 1972, Jetero acquired a company named Straus Systems, Inc. This acquisition broadened Jetero’s commercial abilities in the industrial and mechanical areas. Straus Systems, Inc. is an old-line Houston company and it was involved in the development of air conditioning systems, which paved the way for Houston’s growth.
Also, in 1972, Jetero entered the arena of public companies. Its stock was traded on the American Stock Exchange until June of 1982. At this time, Jetero returned to the ranks of privately owned companies and subsequently changed its name to Beeler Properties, Inc.
In the early 1980′s, the Company made a significant change in its management style and they did so by moving toward decentralization. This involved long-term planning with improved “bottom-up” communication through its network groups. Perhaps most important, it involved being more customer responsible. This change in management style has allowed the Company to position itself to move forward in the 90′s with as much success as it has had during its previous thirty-year history. The Company has made many changes to ensure this success by being a “pioneer” in several areas. The change in management techniques, increased awareness of customer’s needs, and the creation of the network and apartment ministry activities are examples of this pioneering effort.
Today, in the 21st Century, Beeler Properties, Inc. continues to pursue opportunities in each area of operation. They also encourage innovations, which will provide avenues for future growth.
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